Many businesses are looking for the next great thing. They are drawn to what is new and trendy. They follow the latest trends and technology.
A idiot would take that route. You start focusing on fashion instead of substance. Instead of focusing on long-lasting things, you start focusing on things that change frequently.
The foundation of your company should be founded on things that will never change. Things that people are going to want today and ten years from now. Those are the areas in which you should invest.
Amazon.com is known for its fast (or free) shipping, large assortment, accommodating return policies, and low prices. These items will always be in high demand.
Reliability, cost, and practicality are three more tenets that Japanese automakers place a high priority on. People wanted those goods thirty years ago, they want them today, and they will want them thirty years from now.
Things like speed, simplicity, usability, and clarity are what 37signals focuses on. Those are timeless desires. In twenty years, nobody will awaken and lament how user-friendly software is now. They won’t complain that the programme is too slow.
Remember that trends come and go. You are in bed with things that never go out of style when you concentrate on permanent traits.
